ImageNPay was born from a simple discussion with my son which centred around his passion for gaming and a simple question "Dad can I pay for Minecraft with a Minecraft image?" He in fact even came up with the original company name IMAGEN.PAY, which evolved into ImageNPay all very Rock N Roll. I was already working on a concept that could enhance the value consumers would accrue from monetising their digital DNA and linking it to a purely virtual card that would give customers greater choice and so I thought why not merge the two ideas?
My vision was to create a fully inclusive platform that did not rely on credit, that was prepaid and allowed consumers to create true digital affinities. With the added benefit of being able to change their card images, in line with their mood in-app. It soon became clear that images could also be provided by brands, charities, artists, photographers and celebrities to enhance the buying experience, reduce costs of advertising and create greater value exchange for the consumer in the long term.
For brands it would provide a platform to create almost instant virtual cards whilst improving the use of data and accelerate the adoption of mobile payments, reducing both cash and vast amounts of plastic. After much emotional, intellectual and monetary investment we designed and built a new platform to provide consumers with the ability to pay with the images they love, support their favourite charity or team, all with the overriding goal of being totally plastic free.
It was also Important that the solution could be provided to Banks, Payment Networks and eWallets to assist in the mission to drive out the plastic used in payment cards, which is one of the most toxic on the planet.
Some of the best ideas during this process came from my kids, taking the time to listen to your children and see the future through their eyes enables you keeps your feet on the ground whilst allowing your head to be in the clouds. Anything is possible if you have belief and occasionally let your imagination run wild.
Michael Donald - Founder & Chairman
ImageNPay makes payments fun, accessible and connects people to their passions
We are creating a paradigm shift in payments. Ultimately consumers will decide, their Imagenation will inform & define those choices
Whatever Image you choose
Whoever you Imagen you are
Wherever your Imagenation takes you
It's all about who you are and how you see yourself
Act with Attitude, Pay with Confidence
Who Are We?
The team at ImageNPay is made up of innovative and diverse individuals from internationally recognised brands, with experience across multiple markets. We like to think that anything is possible and that unleashing your ImageNation will take you a long long way. To find out more and be part of that journey contact us at or head to our 'Contact' page
Head of Digital Marketing
Graphic and UX Designer