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As celebrations kick off all over the UK to mark Pride, one digital wallet is encouraging its users to pay with pride - via a LGBTQ+ virtual Mastercard.
What is ImageNPay?
The ImageNPay app - which is available on Apple Pay - is the world's first payment system that enables users to personalise a virtual Mastercard with bespoke images that appear in their Apple Wallet.
The app, which aims to reduce the UK's reliance on single use and unrecyclable plastics, has been developing new imagery for the LGBTQ+ community as part of its commitment to be an inclusive payment platform.
Unlike many competitors, it is prepaid and does not exclude people based on their credit history.
Unique LGBTQ+ Prepaid Card Designs
For the month of June ImageNPay developed 3 new digital card designs for the LGBTQ+ community. When used to make transactions online, users will have the opportunity to donate directly to Mind Out, a charity in the UK that provides mental health services to support wellbeing in LGBTQ communities.
The specially created designs will then be free to use all year round to encourage users to show their colours and Pay With Pride.
The app is the brainchild of former banking boss Michael Donald, who is on a mission to create safe and secure payment methods that are kind to the planet.
In the UK alone it’s estimated that 97 million plastic cards are currently in circulation and Prime Minister Boris Johnson, speaking to ITV, has called for more action to tackle the plastic problem: "We want to see more re-use, we want to see more recycling but above all we want to stop people using things that are going to be, ultimately, polluting our seas and our world and that means cutting down on the use of plastics."
Why ImageNPay Support Pride
Michael says: "With many pride parades now being limited to socially distanced events, it's a tricky time for those in the LGBTQ+ community to show their colours." "That's why we wanted to provide a safe and secure way for those who are out and about this weekend to show their colours, pay with pride and help save the planet one payment at a time!"
There are more than 22 billion plastic payment cards worldwide, according to data published by Nilson, with around 7 billion being re-issued every year. Most of which are made from unrecyclable PVC plastic.
One simple solution is to ditch plastic payment cards for digital alternatives, something offered by the ImageNPay app which allows users to pre-pay funds into a digital wallet, choose a payment image and then purchase goods by tapping their smartphone against payment terminals.
Michael, a former Chief Commercial Officer of MBNA, added: "We all pay for goods and services, so why not make it fun and collaborative. It's time to bring fun-tech into fintech!"
ImageNPay was developed in conjunction with global payment solutions provider EPAM and is available in the Apple store or via ImageNPay.com. The ImageNPay app is expected to launch on Android later this year.
Apple Pay is accepted in grocery stores, pharmacies, taxis, restaurants, coffee shops, retail stores, and many more places. Customers can also use Apple Pay on iPhone, iPad, and Mac to make faster and more convenient purchases in apps or on the web in Safari without having to create accounts or repeatedly type in shipping and billing information.
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