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  • Emily Friday

EPAM Case Study - How We're Making Digital Payments Interactive and Carbon Neutral

Our partner, EPAM, has recently released a case study of ImageNPay, documenting our work and achievements in the past three years to be the first digital personalizable prepaid card app.

In 2018, we approached EPAM with a disruptive idea: digital payments that could connect consumers with brands they love and causes they care about in an entirely new way.

Now available in the Apple App Store and Google Play Store in the UK, the ImageNPay app allows users to download a prepaid Mastercard virtual payment “card.” No plastic required!

All regulatory requirements have been completed and banking information is masked in the prepaid model. Art has been sourced and curated to promote charities such as Movember Foundation, Samaritans and WWF, and we have also developed iconography to support inclusion and diversity efforts, like #BlackLivesMatter and #Pride.

"Although there are efforts now to use recycled plastics in payment cards, it's not enough. Most plastic used is difficult to recycle, and materials that are more eco-friendly are prohibitively expensive. EPAM has helped us create a truly green and market-changing way to pay – pivoting with us several times and staying flexible and agile while bringing our ideas to life. I think what EPAM has been able to deliver with ImageNPay over the past three years—in the middle of a global pandemic and subsequent international crises—is truly spectacular."

Michael Donald CEO, ImageNPay

ImageNPay is FREE to download on iOS and Android and compatible with Apple Pay and Google Pay payments.


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